Beauty/Wellness

Now you can smell like a champion, too.After countless hours spent testing hundreds of different scents, we discovered a fragrance that perfectly embodies the bold spirit that drives the Lane...

“Ride for the Brand.” This Rip Wheeler-inspired eau de cologne is ideal for a rough and tough outdoorsman who likes heading home to waiting arms! With notes of raw bergamot,...

A fresh modern scent with notes of ginger, grapefruit and nutmeg. 1.7 fl. oz. 

“You are the trailer park, and I am the Tornado”: This Beth Dutton-inspired perfume is for the fierce yet sensual lady of the ranch. With notes of wind bloom jasmine,...

Tru Fragrance Men’s Yellowstone Cologne Inspired by the popular Yellowstone TV series. This cologne contains notes of Desert verbena, yellow grapefruit, vetiver root, golden aspen, atlas cedarwood.

A courageous, distinctive scent with notes of sandalwood, basil and oakmoss. 3.4 Fl Oz. 

Wild and Free Boho Beach is not only a body fragrance, but it's also a hydrating fragrance for your hair that smells incredible! Boho Beach's blend of coconut water, grapefruit...

A warm masculine scent with notes of musk, sandalwood, leather and sage.  1.7 Fl. oz. 

Inspired by Beth Dutton, the Yellowstone eau de parfum is for the knowing woman who “has a plan for everything,” is “nobody’s baby,” stays a little “dirty,” and is clear...

Smell like a championship-caliber cowgirl with the #1 scent in rodeo. Our brand new Legendary perfume was designed to help you make a signature statement that they’ll remember forever. With...

PBR Wild Ride Moonlight Noir combines citrus, berries and warm florals, creating a fragrance fit for the spirited and daring. Wild Ride Moonlight Noir is new and modern, making it...

Wild and Free Amber Sundance is not only a body fragrance, but it's also a hydrating fragrance for your hair that smells incredible! Amber Sundance's mix of sun-kissed citrus, coconut...

This scent takes its inspiration from the past, blending the aromas of deep golden citrus with the vintage warmth of aged woods. PBR Anejo is designed to be a bold and daring...

Tru Fragrance's Leather Small Batch No. 2 Vintage Label is a daring and masculine modern cologne. It's inspired by vintage bourbon and crafted with notes of suede, white woods, and...

Our inaugural cologne is inspired by the attitude on which the Hooey name was built. Embodying the spirit of originality and the modern outdoorsman, we combined clean, refreshing notes of...

Anthem Cologne by Cinch Style : MXX1001004

For use between baths or for a touch up clean, E3 Argan Oil Shampoo Waterless Spray is easy to use and will help repair damaged or tangled hair. Natural Argan...

The Stetson Spirit 16oz All Over luxurious Body Wash deeply cleanses from head to toe with an awakening scent. Fresh and ambitious, groomed for greatness with notes of Bergamot &...

Stetson SpiritFresh and ambitious, groomed for greatness.  Features notes of both bergamot and leather. The Stetson Spirit Heavy Duty Deodorant with long-lasting, odor-fighting protection in a skin-loving formula. Is both...

Legendary spirit, modern wanderlust: it’s the call of the woods. Like a rumble of thunder, brash citrus notes wake the adventurer in you. Venturing deeper, surrounded in rock rose and...

INGREDIENTS: Water, Dihydroxyacetone, Ethoxydiglycol, Glycerin, Caramel, Cocamidopropyl Betaine, Propylene Glycol, Sodium Lauroamphoacetate, Caprylyl/Capryl Glucoside, Phenoxyethanol Ethylhexyglycerin, Argania Spinsosa (Argan) Oil, PEG-40 Hydrogenated Castor Oil, Tocopherol Acetate (Vitamin E) Sodium Citrate,...

Obsessed with Desert Bronze? We don’t blame you! Our new face and hand applicator will provide you with a more flawless tan than ever before! After applying Desert Bronze to...

92703 Wild and Free Indigo Fields is not only a body fragrance, but it's also a hydrating fragrance for your hair that smells incredible! Indigo Fields combines bright berries and...

Sugared Fruits. Tart. Vibrant. Wild blooms & tart fruits are infused with soft musks to create an effortless, uniquely Wrangler scent, inspired by the brand's rich history. This perfume features...

Breathe in the west with this set of two handcrafted perfumes. These unique fragrances are inspired by the unstoppable grit of the women of the American West. The Tornado Eau de...

Warm and intoxicating, Southern Soul lends itself to the gracious and graceful. With Southern Apple, Lemon, Waterlily and Soft Amber, it's no doubt this perfume has charm, class and confidence....

When words fail, music speaks.... Fresh and eau so addictive, this flowing melody of notes opens with a vibrant blend of raspberry and bright peach, wrapped in a delicate pink...

When words fail, music speaks....Refreshing and bright notes of bergamot and mandarin are perfectly paired with pink peony, honeydew, and creamy musk to create a juicy and addictive scent. 1.7...

Sunny and refreshing, Lace Soleil features an energizing mix of passion fruit, red berries, and sheer musk. Suggested use: For best results, apply product to wrists, chest and behind the...

Soft and irresistible, Lace Noir's blend of peach nectar, wild berries, gardenia blossom and caramel toffee leaves an unforgettable impression ideal for date night or special occasions. Suggested use: For...

Delicate and sophisticated, Lace combines citrus, feminine florals, precious woods and vanilla to create a glamorous, confident fragrance perfect for daytime wear. Suggested use: For best results, apply the product...

Aromatic. Citrusy. Earthy. Bright citrus is threaded with fresh aromatics & warm resins to create a signature, uniquely Wrangler scent, inspired by the iconic brand's rich history. This cologne is...

The ultimate cowboy care package. Refresh after a hard day's work and saddle up for a night out.  This handcrafted men's fragrance set contains an Eau de Cologne and our artisanal Soap On...

A captivating blend of velvety citrus threaded with the masculine warmth of blue vetiver and sueded sandalwood.  3.4 oz / 100 mL

The same great Yellowstone Ride Cologne, now available in a pocket-friendly, solid format, so you can continue smelling good all day long. This Rip Wheeler-inspired cologne is ideal for the rough and...

The same great Yellowstone Original Cologne, now available in a pocket-friendly, solid format, so you can continue smelling good all day long. This Rip Wheeler-inspired cologne is a manly blend of aromatic...

Earthy. Leather. Tobacco. Forged in the spirit of the west, a raw blend of bergamot, huckleberry & sage evoke the early mornings of the untamed frontier. As the scent weathers, an...

Black and Blue's fresh and spirited scent dries down to a smooth spice - the ultimate expression of strength and determination. The notes fragrance notes include Citrus, Sage, Lavender, Pepper,...

Inspired by the intensity needed to achieve the perfect ride, PBR 8 Seconds Fury is a warm and vibrant scent, containing notes of Brazilian Pepper, Green Apple, Lavender, Amber, and...

Inspired by the quest for the perfect ride, PBR 8 Seconds is a bold and fresh scent. With notes of Zesty Lime, Crispy Air, Lavender, Crushed Leaves, Rich Oakmoss, and...

Our new Roam cologne is our first fragrance release and has a fresh, clean, masculine scent with leather tones and an underlying hint of cedarwood. All you need is 2-3 sprays and you’ll...

After our Legendary cologne became the best-selling cologne in western wear, we set out to create a fresh scent (pun intended). We call this new scent Frosted. Made for men...

Bright and crisp-flame is the definition of bold yet cool. Hints of bergamot, Moss, and black tea.  3.4 Fl. Oz. 

We grab this lightweight treatment, a blend of our fav tropical oils, to help protect our hair from the elements while hydrating, restoring, and strengthening. 80-41040

Our ultra sheer/dry touch continuous spray formula delivers Broad Spectrum protection, while enriching your skin with Vitamin E. Belongs in every beach bag, ever. 20-42030 SPF 30 20-42050 SPF 50...

This moisturizing sunscreen formula will protect your skin from harmful UVA/UVB rays while enriching your skin with Vitamin E, an antioxidant that helps to neutralize free radicals, which are the...

Our SPF 30 Sunscreen Face Stick glides on like a dream and fits easily into our pocket, bag or backpack—so we can take it with us wherever we go. 20-45030

This heat protection spray is inspired by the crashing waves at some of our fav beaches. It’s made to cut down on blow-dry time and to help protect our luscious...

Yellows & oranges are great for sunsets but not always great for blondes. We love this Leave In, which uses Violet Extract & Argan Oil, to help bring out cooler...